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This website 724drivingschool.com states the following, "Cheaper! We are pleased to announce our new defensive drive course." Our analyzers viewed that the website said " Offer the best rates in the valley." The Website also said " Have newer cars with fresh air conditioning and proudly serving new areas. Ask about our current Promotions. Weve been in business for over 1. Office to make an appointment NOW! How did we start? Our driving school opened more than 10 years ago. Expanded so much that our business now is. We hold our heads proud knowing we are one." The website's header had drivers ed as the most important search term. It is followed by drivers training, drive, and escuela de manejo which isn't as ranked as highly as drivers ed. The next words they used was cheap driving lessons. dmv driving training was included but could not be viewed by web crawlers.